More than 600 guests attended to the first official Startup Fashion Week in Montreal, on June 26th. The 3-day sold out events provided a platform for emerging designers to get more visibility through networking events, conferences and a runway show.
We were so pleased to have a front row seat to all the action. From the networking at the opening party to leading the fashion business conference and finally seeing all the talent take over the runway. Jodi Goodfellow and her team once again put on seamless event! In conversation with Jodi, it was evident how passionate she felt about supporting Canadian designers, “People shouldn’t underestimate the talent or potential of Canadian fashion startups because we have proven they are able to succeed.”
DAY 1 – SFW started at the Opening Party on Wednesday June 20 at SANTOS in Old Montreal. 250 guests from the Canadian fashion industry were there to celebrate local & young talents.
Photo Credit: Gabriela Opas
DAY 2 – Elise Gasbarrino, founder of STYLE.CA (yep that’s us!) hosted the Business of Fashion Conference sponsored by Canada Post. President of Vince Camuto Canada, Sonia Zarbatany,, was the spotlight of the day. She delivered a highly inspiring presentation for fashion entrepreneurs on how to develop a collection and distribute across Canada. The day ended on a good note with an exclusive networking event on the rooftop terrace at the ALT Hotel.
Designers took a lot out of the day. Fanny Capuano, the designer behind F.Capuano said, “I learned a lot about myself and the industry throughout the experience as a designer participating in SFW. At the conference I realized how to adjust my goals to build a stronger brand.”
DAY 3 – SFW presented a fashion show at the Crowley Centre for Arts that featured 12 Canada’s fashion startups from Montreal, Toronto and Calgary; Ageselao, F.Capuano, BKANNE, HATCHI, Malika Rajani, Jillian Joy, EMY ARMOR, Colors of The Sky, Monkland Village and more.
Photo Credit: Johnnyy Boyy Photography
We loved getting to speak with know Bianca Cordileone designer of EMY Armor, “I am proud to represent Montreal’s fashion industry as an emerging local designer. I have learned a lot about what it takes to break into the industry and will continue to make Montreal proud.”
Photo Credit: Peter Jung
Can’t wait to the next one? Don’t worry, Startup Fashion Week has already announced the dates for Toronto! We will see you there October 15-19th.
Contributor: Bianca Simard
Bianca resides in the beautiful city of Montreal. She is a natural at putting together a chic outfit and is currently continuing her studies in Fashion Marketing at Collège Lasalle. We are so excited to have her as our first bi-lingual contributor.
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