Through a traditional lens, it could be said that starting a business and creating an extensive line of beauty products soon after becoming a new mother would not be top-of-mind for a lot of young women, especially those with more than one child at home. However, being hyperaware of everything she applied to her children’s skin and scalps was exactly what started Alicia Sharp‘s entrepreneurial journey.
“I deep-dove into ingredients, had a list of absolutely ‘nevers’ and ones to avoid, but also being a millennial meant that I was conscious of our personal household waste and our carbon footprint,” Sharp said. “After searching high and low, I couldn’t find a product that I felt safe using on my kids that was also free of plastic waste.”
AB: Reducing packaging waste is a big part of Upfront’s mission. To date, your company has diverted 53,670 plastic bottles from oceans and landfills. Why is this such an integral part of your approach?
AB: Your website states that each Upfront shampoo/conditioner bar replaces up to three bottles of packaged alternatives. Can you explain how that’s done?
AB: Your collection of conditioner bars are unique to your line – they’re generally hard to find and most lack the creamy, hydrating effect that conventional conditioners have since they suds-up like soap. Can you explain how they work?
AB: You once told Authority Magazine that “Beauty doesn’t come in the products we use; it’s rather how we think about ourselves”. Can you explain this theory?
Last modified: December 8, 2020