In February, we started a brand new series on STYLE Canada#BeautyFind Friday, otherwise known as your new #BFF. Every Friday, STYLE’s Digital Editor Anastasia Barbuzzi normally presents you with a single #BeautyFind to help you enjoy a weekend of self-love and care like no other. But this week, she’s telling you about some of the biggest movers, shakers and innovators on today’s clean beauty scene who are heading some pretty major (!) companies as Black women.

At STYLE Canada, we recognize the importance of supporting businesses owned and run by women of all ethnic backgrounds. With that, get ready to delight in your next Add to Cart item from this roundup of breakout clean beauty brands by Black women.

Photo: @auttgood via Unsplash.


Trinity Mouzon Wofford is co-founder and CEO of health and beauty brand Golde. Between the Superfood Latte Sampler and the Mask Kit, good vibes are guaranteed.”


“Founder and CEO of Briogeo Nancy Twine is one of the youngest black women to launch a line of natural shampoos, conditioners and hair masks, among other products, at Sephora. All Briogeo products smell divine and offer special treatments for dry scalp, curly, frizzy and thin hair.”

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#Regram @CultBeauty: "Say TTYL 👋🏽 to frizz, dryness and damage with @briogeo's Besties Banana + Coconut Clean Hair Discovery Kit. Inside this jam-packed kit you'll find…⠀ ⠀ 🥥 Scalp Revival Charcoal + Coconut Oil Micro-Exfoliating Shampoo – draws impurities from the scalp and hair follicle to rebalance scalp health⠀ 🍌Be Gentle, Be Kind Banana + Coconut Nourishing Superfood Shampoo & Conditioner – hydrates and restores shine to dull, lifeless, and dry strands⠀ 🧖‍♀️Farewell Frizz Blow Dry Perfection & Heat Protectant Crème – a weightless finishing and heat protectant that smooths hair, enhances shine and tames frizz⠀ ✨ Don't Despair, Repair! Deep Conditioning Mask – restores natural vibrancy to dry, brittle, over-processed and lacklustre locks" #Briogeo

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Sade Baron

Sade Baron was founded by a mother-daughter duo, Sade and her daughter Rachel, with a goal of creating high-quality vegan body products that are good for the skin and the planet. From bar soap to body mist and refills for your body wash, they’ve got you covered with 100 per cent natural ingredients.”

KNC Beauty

KNC Beauty is a collection of natural lip and eye products by Kristen Noel Crawley and the cruelty-free answer to your wish for something as hydrating, conditioning and effective as Lano. The Supa Scrub Set and the Natural Retinol-Infused Eye Mask couldn’t be any cuter.”

Base Butter

“After receiving some push back for being ‘so focused on the Black consumer‘, Base Butter co-founders She’Neil Johnson and Nicolette Graves decided to stand in their truth: providing Black consumers with an elevated and curated skincare experience. The Radiate Face Jelly is made specifically to hydrate brown skin with ingredients like aloe vera, shea butter and sweet almond oil.”

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It’s Monday and like you we are headed back to work. As a black-owned and operated company (ran by @nicolette.camille and myself with the help of our intern @__shawtay) it’s sufficient to say things are not business as usual.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ In light of recent events (re: a retaliation against the consistent and incessant unjust murder of black people), things might look a little different this week. We’re shifting our focus to be of service to those in need of our support as they head to the frontlines to take a stand. Don’t worry, we have every intention of getting your pre-orders shipped to you in a timely manner.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Our mission is to help make skincare easy while our purpose is to help women, specially black women, protect and feel comfortable in their skin.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ It’s a mission built on the historical context of being oppressed due to the color of our skin. It’s a mission focused on strengthening how we view ourselves within the skin we’re in. It’s because of this, that we’re taking some time to rally with allies to help move the needle by protecting the black lives of those on the frontlines and bringing comfort to those who need it most.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ More information coming later this week. Thank you for your patience and continuous support 💕. #georgefloyd #breonnataylor #amaudarbery #blacklivesmatter⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ xoxo, @sheneilmonique

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Hyper Skin

Desiree Verdejo created Hyper Skin after experiencing months of crazy breakouts when pregnant with her first child. While searching the market for an affective product, Verdejo couldn’t find anything that catered to her and her skin’s problems. So, she came up with her own solution: Hyper Skin’s first product, Hyper Clear, is a vitamin C serum made up of natural ingredients like vitamin E, kojic acid, turmeric and bearberry that work together to brighten skin, smooth texture and drastically treat hyperpigmentation.”

Oui the People

Oui the People is focused on bringing thoughtful beauty products into the world that do good by its customers and the environment surrounding them. From day one, Oui the People has gone #AgainstTheGrain, creating products on founder Karen Young and her company’s mission to The reConstitution of Beauty including razors for especially sensitive skin and Bikini Line Sheet Masks. I’ll definitely be using a few post-shave this summer.”

STYLE Canada

STYLE Canada

STYLE Canada is a lifestyle destination that inspires modern Canadians to dress stylishly and live fully.

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