One thing’s for sure: the beauty world is waking up to the reality of the environment and taking action once and for all. In years past, it’s been common practice for companies to publicize their goals for the future and make promises about their efforts towards sustainability, though their follow-up is… lacking, or non-existent. Thankfully, we’re seeing major results from a couple of large brands that just so happen to be on our list of favourites to shop from, and we’ve got the scoop on their new missions.
Scroll to learn more about the green beauty retailers that are doing #TheMost for sustainability in 2020 and how you can support them on their quest to shaping a cleaner, healthier Mother Earth.
The Detox Market
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Everyday is #EarthDay at The Detox Market. 🌎 ⠀ At the beginning of this year, we launched our Sustainability Starts Now campaign. We’ve always been conscious of our environmental impact, but after seeing climatologist Ed Hawkins’ Warming Stripes, we’re stepping our efforts up in a major way. 🙌 ⠀ Our ultimate goal: Being carbon negative, planting 2.5 million trees, and inspiring others to join us—all by 2025. 🌳 ⠀ Learn how we’re prioritizing the planet by clicking the link in bio. #sustainabilitystartsnow
After coming across an image depicting average global temperatures from 1850 (when measurements were first recorded) to present, The Detox Market‘s CEO and founder Romain Gaillard was struck by what he saw. Realizing that the planet is experiencing the hottest temperatures in history, the #ShowYourStripes campaign propelled Gaillard to take action against climate change, once and for all.
“I was stunned,” Gaillard said. “Comparing where my parents were born on the chart to where my birth year fell was eye-opening enough, but when I placed my kids on the dark red stripes? I realized things needed to change, and soon.”
The Detox Market has new goals of planting 500,000 trees in 2020 and becoming carbon negative by 2025. The brand is introducing Terracycle in their stores, enacting company-wide recycling, and partnering with Eden Reforestation Projects to plant 2.5 million trees by 2025 as well. Plus, The Detox Market is planting a tree for every online order, every Detox Mode product sold, and for every product purchased from their Sustainability Collection (which includes The Sustainability Set among lots of other brands and products).
The Body Shop
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Have you got any empty The Body Shop plastic bottles, tubs, tubes, sheet mask packaging and pots? Next time you visit us, simply bring them in store and, with the help from a member of our staff, put our clean, empty packaging into one of our Return.Recycle.Repeat recycling bins. Once the bins are full, our recycling partners, @TerraCycle®, will collect them so they can recycle or repurpose your empties into new items like park benches and playgrounds. Find out more on our website. Selected stores only. Terms and conditions apply. #ReturnRecycleRepeat #TheBodyShop #Regram from @miss_cooper
In early March, The Body Shop opened its first North American concept store at CF Pacific Centre Mall in Vancouver. A longtime proponent of Community Trade and cruelty-free practices, The Body Shop’s new storefront aims to reignite the brand’s activist spirit. It features a refill station where visitors can purchase a refillable bottle in store and load up on their favourite scents, an activism corner, a recycling program, and sustainable fixtures all around.
What’s your take on the efforts made by these green beauty retailers? Who’re you supporting during quarantine? Excited to visit either one of these stores when the world reopens?! Let us know in the comments below. We love hearing from you.