In its most recent index on global fashion, the McKinsey Institute suggested that the industry’s economic profit would fall by 93 per cent in 2020… Until fashion-savvy women around Canada began embracing a new technologically advanced way to shop for their clothes and accessories.
Thanks to its new virtual personal styling concept, Cabi Front Row has seen major success after launching at the beginning of February. In one of the first weeks of Front Row going live, a record 1,050 shows took place – exceeding Cabi’s expectations for their virtual service in its infant stages.
Cabi made its way to Canada during the fall of 2015 and has grown in popularity at a steady rate, but the company’s new virtual platform is proving to revolutionize the online shopping experience.
With “social shopping”, luxury personal styling and technology at its core, it enables women to shop with friends and family from the comfort of their own homes during lockdown. Basically, it marries the best of online shopping: convenience, choice and autonomy along with personalized expert styling – for free!
The Front Row experience is like watching a runway fashion show up close and personal, with your couch as a stage-side seat. As guests view beautifully shot collection videos, they can ‘like’ clothing pieces as they appear, and create a virtual dressing room from which to make their purchases.
After Cabi clients purchase their favourite items and the virtual experience ends, they can access the list of what they liked (but didn’t buy) on an app. They can also see recommendations for pieces to mix and match with what’s currently in their “Cabi closet”.
“Our offering, a combination of real-life interaction with a stylist who gets to know you, combined with digital content, is proving to be a success in these very challenging times,” said Cabi President and Chief Marketing Officer Katie Malone. “The multi-channel experience allows the client to choose when, where and how she shops – ensuring she stays safe.”
Launched in 2002 by designer Carol Anderson, President Kimberly Inskeep and 10 other founding women, Cabi prides itself on being a “company for women, by women”. And now, the organization is looking to bring hundreds of stylists on board across Canada, offering flexible working hours and high-level training to new stylists who are starting their businesses.
While retail closures and unemployment rates climb, Cabi brings Canadian stylists an opportunity to be entrepreneurs in a career that affords a lucrative income and rich relationships with like-minded women. But Cabi has already been transforming the lives of women across the globe from day one, through their W.E. are Cabi Program, which provides small business loans for women in the developing world through Opportunity International.
The Heart of Cabi Foundation is currently celebrating 15 years of partnering with non-profits such as World Vision and Smart Works to empower women. To date, the company has donated $59 million in clothing and monetary gifts. 2.7 million Cabi items have also been given to women in need.
Even better, a portion of the profits from a single item in each seasonal Cabi collection go towards the organization’s charitable partners. View some of our favourite Cabi pieces below.
Our Favourite Cabi SS21 Essentials: