Below, FashionTech founder Ashley Barby gives us the lowdown on how the pandemic is affecting the ins and outs of the fashion industry’s retail sector. 

FashionTech founder Ashley Barby (Photo:

At FashionTech we are publishing ongoing analysis and report on the economic impact of the coronavirus on the retail sector. With consumers taking a digital-first mindset in response to COVID-19 restrictions, retailers and brands need to constantly evolve to respond to a changing marketplace.

The global e-commerce market is projected to grow 25 per cent by the end of 2020 due to the impact of coronavirus. All e-commerce categories will profit from this shift, including an 8 per cent increase in e-commerce revenue in the fashion category.

We’ll continue to see consumers transition to a digital-first mindset as the second wave of the coronavirus hits both nationally and internationally. The ability of retailers to adapt and tap into strong omni-channel capabilities will determine their long-term economic performance.

Are you a retailer with questions about omni-channel operations and marketing? Contact FashionTech today.

Ashley Barby

Ashley Barby

Ashley is the Founder of FashionTech and COO of custom 3D printed eyewear manufacturer Specsy. With a decade of experience across fashion, retail, and tech, her work has exposed her to new and emerging fashion and technology markets. From innovating with luxury retailers in Canada, to launching industry disruptive retail technologies in the United States, to establishing fashion innovation partnerships in the UK.Ashley sits on the both the City of Toronto’s Fashion Industry Advisory panel and on the advisory board for Humber College’s fashion management program. She is also a long-time business and entrepreneurship mentor with Futurpreneur Canada. Previously, Ashley was the founder and CEO of luxury consignment ecommerce company ShopLux, and held a series of leadership roles with luxury retailer Holt Renfrew.