Behind the Brands of The Edit: MONOXIDE

Published

July 21, 2023

This summer, we’ve opened our doors of ‘the edit’, in the vibrant beachtown of Port Dalhousie. Our chic general store features a collection of Canadian brands, and here we take you behind the scenes to learn about the founders and their stories. Our pop-up, located at Lock and Main Marketplace (17 Lock Street), is open Thursday to Monday from 10:00 a.m. – 5:00 p.m.

Tyler Ferguson; Founder of Monoxide

Source: Tyler Ferguson

Website: www.monoxidestyle.com

Instagram: @monoxidestyle

Tell us a little bit about yourself and the story behind your brand:

I’m self taught, so I started the brand 10 years ago. A piece of jewelry actually broken in my house and I was like, oh, I can definitely fix this – no worries. I was on the bus with my grandma to the bead store and then fast forward, 10 years later, we’re here!

I started when I was 18 and for anybody who’s listening, who is young, I do encourage you to just do it. There’s a lot of opportunities out there to help young business owners and it’s been the best decision I ever made, you know? And it feels like I’ve always been an entrepreneur. To be honest, I remember, when I was a kid playing with my friend, we actually pretended to own a business and be like the CEOs and the executives.

What inspires you?

My dad is an engineer, so I think I get my structural background from him, and then my mom does fashion. So I would actually take apart jewelry and figure out how it was made, I successfully fixed it and I’m gonna put fixed in brackets. The first piece of jewelry that broke that kind of ignited this journey.

What does 2023 hold for your brand?

World domination! No kidding! I mean, right now we’re in a really good spot. I think the next, not even 10 years, just the next step for me is just maintaining what I’ve grown and what I’ve earned so far. You know, we’ve made a lot of great connections, everything like that. And now it’s like, I was just talking to my friend about this, like now I’m at the point in my business journey where 10 years ago I was looking up to the person that I wanted to be like, so now I have to really consider the impact that my brand is gonna make to other people, as well as in the business world, but as well as to other people who wanna start businesses.