Last week, Shoppers Drug Mart launched a new Virtual Skin Analysis Tool that rates skin age and detects concerns such as moisture, maskne, wrinkles, texture and redness. The best part? It’s now available online.
In addition to receiving targeted information about the health of their skin, users will receive personalized product recommendations to meet their individual needs.
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“In a way, our skin has been shocked this past year,” said Chanel Cruz, a Shoppers Beauty Pro. “With changes in daily routines and additional stress, many of us have seen changes in our skin and are dealing with new concerns, like acne. Now is a good time to have our skin analyzed and introduce something new to our routine to address any areas that could be improved.”
Ah yes, the dreaded maskne. With so many people struggling to suppress breakouts underneath their face coverings, Shoppers Drug Mart commissioned a national survey* to better understand the skin care concerns of Canadians and how they have changed during 2020.
Some of the not-so-shocking results* include:
- Almost a third of respondents (31 per cent) said everyday lifestyle changes in 2020 affected their skin
- Additional stress (46 per cent) and wearing a face mask (29 per cent) were the leading factors in why skin had worsened in 2020
- For those who saw improvements in their skin, additional time spent on skin care (44 per cent) followed by wearing less makeup (22 per cent) were reasons identified
But with leaving the house becoming an increasingly challenging task, how are people with skin concerns supposed to remedy their flare-ups? Kyle Lin, Senior Marketing Director for Beauty at Shoppers Drug Mart, says a personalized skin care routine is the answer.
“Now, more than ever, it’s important to offer Canadians a virtual element to their shopping experience,” said Lin. “Our new Virtual Skin Analysis Tool is a user-friendly resource with diagnostic capabilities to help Canadians create a customized skin care routine, without having to leave their home.”
For more information on how to create yours, visit shoppersdrugmart.ca/skindiagnostic today.
**The Shoppers Drug Mart survey was conducted by Leger in December 2020 and included a representative sample of 1,513 English and French-speaking Canadians, 18 years of age or older. Using data from Statistics Canada, results were weighted according to gender, age, region, mother tongue, education and the presence of minor children in the household in order to ensure a representative sample of the entire population under review. For comparison purposes, a probability sample of 1,513 respondents would have a margin of error of ±2.5%, 19 times out of 20.
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