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Since 2017, Canadian fashion retailer Joe Fresh has continued to expand its extended size collection in various categories including sportswear, athleticwear, sleepwear, and most recently, swimwear.
Beginning Thursday, May 13, body positive activist Roxy Earle‘s limited-edition swimwear capsule collection in collaboration with Joe Fresh will be available online and in select retail stores, just in time for summer.
Featuring five pieces, including a one-piece swimsuit, two-piece bikini, tunic cover-up and sandals, you can shop Earle’s favourites in sizes XS to 3X, all at affordable prices. The highest-priced item – the one-piece swimsuit – rings in at just $39 (CAD).
“It’s an honour to work alongside the Joe Fresh team and create a swimwear collection that women of all shapes and sizes can feel confident wearing,” said Earle. “Together, we have developed beautiful pieces that truly embody the #MySizeRox movement, which aims to promote body positivity and inclusivity for all body sizes.”
As the founder of Luxurious Roxy, Earle has shifted the meaning of plus size beauty and has brought empowerment to women of all shapes and sizes ever since her appearance on The Real Housewives of Toronto. And this week on Let’s Talk About, she tells all.

Roxy Earle wearing the limited-edition Joe Fresh x Roxy Earle One-Piece Swimsuit

Earle’s journey into entrepreneurship started with a successful career in marketing that earned her several Canadian Marketing Awards and a Cannes Lion. From there, she merged her passion for business with her passion for empowering women and today, promotes and celebrates trends toward inclusive sizing and confidence development.
To further explore these interests, Earle is in the process of developing an app that focuses on women’s health and empowerment, and it will launch later this year.

“We are delighted to collaborate with Roxy Earle, who is a positive role model for all woman,” said Ian Freedman, president of Joe Fresh. “Roxy and our brand have a shared commitment in creating exceptional pieces at affordable value, and we’re excited to share this capsule collection with our customers.”

To hear more about Luxurious Roxy‘s path to body confidence, be sure to tune in to Let’s Talk About. For more information, simply search for “Let’s Talk About” on any major streaming platform or head over to our podcast homepage, here.

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