Eco-Friendly Beauty

April is Earth Month, and we’re celebrating by showing you some fabulous eco-friendly makeup options from London Drugs, so you can make your beauty routine a little bit greener!

April is Earth Month, and we’re celebrating by showing you some fabulous eco-friendly makeup options from London Drugs, so you can make your beauty routine a little bit greener! London Drugs has sustainability in their DNA; their continuous sustainability efforts resulted in an impressive 12.5 million pounds of waste being diverted from city landfills across the country last year. With a chainwide waste diversion rate of 92.8% in 2016, London Drugs is coming closer each year to reaching their goal of zero-waste status. They also continue to help their customers shop greener with hundreds of products in store that have environmental benefits – from recycled content to certified organic production. Even their beauty department is a treasure trove of eco-friendly finds, and lots of them can be spotted in their Earth Month makeup tutorial, which launched this month.

In the video, London Drugs Beauty Advisor Sara shows how to create a beautiful everyday makeup look, using all ‘green’ makeup, including Emani, Youngblood, Burt’s Bees and more. Watch the video to see how to get Sara’s gorgeous eco-friendly look, and continue reading below to see why each product featured is a sustainability superstar.

Lancôme Miracle Cushion All-in-One Liquid Compact Foundation + Foundation Refills

Did you know that for certain makeup products, you can purchase a refill when you run out, rather than purchasing the full packaging again? For example, Lancôme offers Foundation Refills for their Miracle Cushion All-in-One Liquid Compacts. Refills won’t just save you money, they’ll help to cut down on the amount of cosmetics waste that ends up in our landfills.

Youngblood Brow Artiste Sculpting Pencil

Youngblood is a high performance makeup line that also supports the environment. Their products, including Sculpting Pencils, are free of talc, parabens, oil and fragrance. Most of Youngblood’s packaging is made from recyclable materials, and they are also a part of PETA’s cruelty-free program.

Emani Trio Eye Colour

Emani Cosmetics is a great eco-friendly brand. Emani’s products are 100% vegan, and 100% free of talc, parabens, petrochemicals, glutens, phthalates, nano-particles and GMOs. Their packaging is made from recycled materials and are biodegradable!

Physicians Formula Organic Wear 100% Natural Origin Jumbo Lash Mascara

Physicians Formula has always been a go-to brand, but did you know they also have a line of Organic Wear makeup, including mascara? 100% of their total ingredients are from natural origin, and are free of harsh chemicals, synthetic preservatives and colours, parabens, and GMOs.

Youngblood Eye-Mazing Liquid Liner Pen

Like their other products, Youngblood eyeliner pens are free of talc, parabens, oil and fragrance. These pens are rich and highly pigmented, and vegan-friendly!

Youngblood Luminous Crème Blush

Youngblood’s oil free Crème Blush contains Vitamins C and E, Allantoin and Jojoba Esters that blend together to moisturize and protect the skin. The formula is also vegan and gluten free.

Burt’s Bees Lipstick

Burt’s Bees make sure that the majority of their packaging is made from recycled content, and their lipsticks are made from 100% natural ingredients. They have also trimmed excess packaging by as much as 50% on some of their products.

Eco Tools Eye Enhancing Duo Set

The name says it all: these brushes are earth-friendly tools for flawless makeup application! The brushes are made with recycled aluminum, plastic and renewable bamboo, and the packaging is made of 100% Tree-Free paper: 20% cotton and 80% bamboo fibres. Eco Tools products are also PETA certified, meaning they’re 100% cruelty-free and vegan.