Summer is all about balance; making time for life’s little pleasures while keeping your well-being front and centre. Today, we’re excited to introduce our new preferred summer wine, Svelte! This new arrival in Ontario and British Columbia’s wine scene isn’t just a lighter option, it’s a genuine celebration of flavour and quality with just 90 calories per glass.*
This launch taps into a lighter sips movement in the wine market we’ve all been waiting for. Nearly half (49%) of wine drinkers now actively seek lighter alcohol options**, driven by a desire for balance and flavour. Choosing Svelte means embracing a new kind of enjoyment. Each bottle reflects quality and a taste that invites you to slow down and savour life’s small pleasures with stye and ease.
Whether it’s a quiet night in or a relaxed evening with friends, this wine adds just the right touch. What really sets Svelte apart is its dedication to authentic taste. So many light in alcohol wines miss the mark on flavour, but Svelte has been carefully crafted to deliver delicious balanced sips every time. This launch couldn’t be better timed for those who want to make lighter choices without giving up on enjoyment.
The brand gets it. They understand that modern wine lovers want more than just a drink; they want something that fits effortlessly into their busy lifestyle. Svelte’s style is perfect for balancing various facets of your life. Whether you’re toasting yourself or adding a little something special to casual gatherings, Svelte is there for the moment. Svelte offers a fresh way to indulge mindfully.
Next time you plan to unwind, make Svelte your go-to. It’s more than just a light wine, it’s a fresh way to enjoy wine today.
Svelte is now available in Ontario at the LCBO and Wine Rack and in British Columbia at BC Liquor and other independent retailers across the province.
Cheers to a season filled with balance and flavour!
*per 3/4 cup serving (188 mL)
** Source: IWSR, Bev Trac Canada, September 2024 (n = 1,382) Canadian adults
