DESIGNER

Designer Profile: Clayson Fletcher

Welcome to our Designer Profile, where we uncover the stories of the visionaries shaping the fashion landscape. Join us as we journey into the world of couture and innovative design, delving into the creative processes and inspirations of today’s leading designers.

Introducing Clayson Fletcher

@claysonfletcher

www.novasupply.co

Photo Provided By Clayson Fletcher

Tell us a bit about yourself and your journey into the fashion industry.

I’m Clayson, a fashion designer hailing from Toronto, Canada, where I handcraft clothing pieces. Recently,  accomplishing my Bachelor of Business of Commerce, showcasing my blend of business acumen and creativity. My journey into the fashion industry has been a transformative one, marked by self-discovery, exploration, and a passion for creativity. I’ve taken the time to delve into various interests, navigate the ups and downs of life, love and travelling. Immersing myself in experiences that shape my identity. This ongoing journey of self-discovery greatly influences my design process and the unique essence I infuse into each garment. In the fashion industry, I’ve had the privilege of participating in fashion shows, attending events, and honing my craft through design classes. Additionally, platforms like TikTok have been instrumental, not only in gaining exposure but also in fostering a supportive community of creatives and industry professionals. Overall, my journey into fashion has been both rewarding and fulfilling, fueled by a passion for self-expression and a desire to make a meaningful impact in the industry.

What prompted your entry into the fashion industry, and what advice do you have for individuals aspiring to pursue a career in this field?

My entry into the fashion industry stemmed from a deep-seated passion for creativity and a desire to express myself through clothing. It all began during my middle school years when I discovered a knack for sewing and a keen interest in fashion. Growing up as a larger individual, I yearned for clothing that not only fit well but also reflected my unique style. So, I took matters into my own hands, teaching myself how to sew using my mother’s old sewing machine. As people noticed my creations, my passion for fashion blossomed, leading me to pursue formal education in fashion and business marketing to understand all facets of the industry.

For those aspiring to join the fashion industry, my advice is simple yet profound: take the time to truly understand your passions and aspirations. Look inward and identify what drives you, then fearlessly pursue it. Don’t hesitate to seek guidance and mentorship along the way. Additionally, I encourage aspiring fashion professionals to broaden their skill set by learning about various aspects of the industry, from design to business law and trademarking. Diversifying your knowledge will not only make you a more well-rounded professional but also open up a world of opportunities in this dynamic field.

Photo Provided By Clayson Fletcher

What are the characteristics or sources of inspiration that influence your design process?

Everyone has a different trajectory in life. For myself, I’d say I’m a late bloomer in many things, experiencing the highs and lows of various aspects of life, whether it’s celebrations, heartbreak, or even loss of things or people. But it’s these very experiences that influence me and my design process. It can be soul-crushing and liberating at times, but I think it’s God’s way of making my life and designs unique. I feel and examine things a little too much at times, and when I’m experiencing things like music or even films, I notice that small details truly inspire and spark something within me. For example, the way Tyler, the Creator arranges his keys—you can hear how he’s influenced by greats like Stevie Wonder. Even the symmetry that Wes Anderson uses in his films and the color palette that Hayao Miyazaki uses for his Studio Ghibli movies (my favorite movies by them have to be The Grand Budapest Hotel and Howl’s Moving Castle). Some of my favorite jazz musicians right now are J.D. Allen, Miles Davis, and John Coltrane. Each of them has songs that help pivot my mindset and show me things I may have never seen before. I believe they call this synesthesia. I want people to be able to see my clothing and hear certain sounds and music. When it comes to creators, I try my best not to look at others’ work, but KidSuper is an amazing design house that I adore, as well as Helmut Lang’s older work. Additionally, my friends—some of the closest people to me—make the most beautiful creations that keep me pushing forward.

What do you think distinguishes your designs from others in the industry?

It’s the vulnerability and meticulous attention to detail I pour into each creation. I always thought it was a fault of mine, but as I grow as a person, I’ve learned to lean into it more. In this generation, it seems vulnerability is seen as a weakness or flaw, but it’s the complete opposite. I find enjoyment in overseeing every stitch and element; it ensures that each piece embodies my vision with precision and authenticity. My decision to acquire both traditional business acumen and hands-on design knowledge, including pattern making and stitching, empowers me to bring any idea to life with confidence and expertise.

Beyond technical proficiency, my designs are infused with emotion and narrative, much like the melodies of music. Each piece tells a story, reflecting the mood and inspiration behind it. Whether inspired by the improvisational nature of jazz or the soulful sounds of Donny Hathaway, my designs serve as tangible expressions of the emotions and experiences that inspire them.

Lastly, it’s this storytelling aspect that distinguishes my designs. By imbuing each piece with meaning and depth, I aim to create not just clothing, but wearable stories that resonate with individuals on a personal level. I tend to wear my feelings on my sleeve, and that embodiment showcases itself in the designs.

Photo Provided By Clayson Fletcher

Finally, where do you envision the future of your brand and designs?

For my brand, I envision a future filled with creativity and collaboration. I have ambitious plans, including the creation of visually stunning concepts, captivating look books, and compelling narratives that bring my designs to life. Collaborations with like-minded creators and brands are also on the horizon, as I aim to explore new avenues and expand the reach of my brand. As for my designs and personal work, the future holds boundless opportunities for experimentation and expression. I’m excited to unveil a plethora of one-of-a-kind designs and concepts that I’ve been nurturing for some time. Moving away from the constraints of traditional collections or capsules, I’m eager to embrace a more liberated approach to design, allowing my creativity to flow freely and uninhibited. In essence, I see the future of my brand and designs as a journey of endless exploration and artistic fulfilment

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