Last month, we attended this year’s Startup Fashion Week‘s Runway Show, hosted by Jodi Goodfellow, and what an incredible night it was! The event featured remarkable brands and a vibrant, engaged audience. With the 2024 theme “Balancing Act”—a nod to the circus-like nature of running a business—the execution was spot-on! From stunning models to a giant animatronic elephant making its runway debut, the event brought the theme to life beautifully. Without further ado, let’s dive into the details!
October 25: Startup Fashion Week’s Runway Show
Image Credits: Instagram – @startupfashionweek
Opening Act:
The show opened with a jaw-dropping performance that set the tone for the evening. Models dressed as ringleaders, clowns, and acrobats filled the runway, flipping and twirling under the lights. A flapper-style performer, acting as the ringmaster, guided a giant animatronic elephant down the runway—a never-done-before addition to compliment the evening’s theme, “Balancing Act.” The energy was electric, capturing the thrill, daring, and spectacle of both fashion and entrepreneurship.
Untapped:
Image Credits: Stella Aisenshtat
Their collection was all about artistry, featuring stunning hand-embroidered pieces and luxurious fabrics. From head to toe, each outfit felt like a masterpiece. The dedication and craftsmanship that went into every detail was unmatched.
Domenication:
Image Credits: Instagram – @domenication_2020
This brand truly brought the heat with its bold clothing and accessories, each designed to make a powerful statement. Each piece was a testament to fearless self-expression, showcasing striking silhouettes and eye-catching details that demanded attention. The collection artfully blends unique textures and innovative designs, perfectly tailored for those who want to stand out and embrace their individuality. With pieces that exude confidence and creativity, Domenication invites everyone to celebrate their unique style and personality.
Jansu Jan
Image Credits: Instagram – @startupfashionweek
Jansu Jan’s collection was a beautiful tribute to boldness, featuring rich colours and striking patterns that lit up the runway. The designs captured the spirit of fearless self-expression, with each piece radiating energy and creativity. Jansu Jan’s pieces felt both timeless and fresh, offering a visual feast that celebrated the joy of colour
Edith Andrea
photo from: STYLE Canada
Edith Andrea brought effortless, sleek looks to the runway, focusing on comfort without compromising on style. Models wore stunning pieces complemented by coloured tights that added a fun, unexpected pop to each outfit. This collection was a true celebration of the balance between style and wearability.
Koyle TJN
photo from: STYLE Canada
Kolye TJN’s collection took us on an ocean-inspired journey, showcasing innovative felt designs that mirrored the stunning hues of the sea. Crafted from 100% sustainably sourced wool felt, each piece blended style and comfort, embodying the brand’s commitment to sustainability and inclusivity. The vibrant colours celebrated marine beauty, while the immersive ocean scenery backdrop enhanced the overall presentation, creating a captivating atmosphere that resonated with the audience.
Want more of a visual? Click here to see our event recap video on our Instagram!
