When you’re as health conscious as Brock Wunderlich is, you weave your passions of travel, storytelling, and sustainability, together to redefine the everyday sweetener. The result, turning Canadian maple syrup into a collection of simple, flavourful infusions made with the purest of ingredients. We recently sat down with Brock to learn more about his journey to creating Goldrop, the now popular maple syrup brand.
Tell us about yourself.
I’m Brock Wunderlich, founder of Goldrop. Most people know me as @BrockWunder online, where I’m a travel and lifestyle creator with a background in photography and videography. My channels host a series where I travel to Canadian towns and tell their stories through the makers, farmers and producers who live there. I studied Environment and Business at the University of Waterloo, and I’ve always cared a lot about sustainability and showing people where their food actually comes from. Goldrop is where all of that meets a product you can hold in your hand.
Share the story behind your brand.
Photo provided by Goldrop
Goldrop started when I read the back of a coffee syrup bottle to make a Vanilla Late. I’m someone who cares a lot about what I put in my body, and I realized the thing I was adding to my coffee every single morning was a long list of ingredients I couldn’t pronounce. At the same time, I was travelling across Canada interviewing farmers and producers, and maple syrup kept standing out. It’s a whole food that comes straight from a tree, and most people only think about it on a sunday pancake day or special occasion. So I started Goldrop: Real Canadian maple syrup infused with real ingredients like cinnamon, vanilla, bourbon barrel and lavender. Two ingredients, nothing added, nothing artificial. We made our first sales in November 2025, and since then we’ve built a community of people who have dropped their other sweeteners for good.
What inspires you?
The small daily habits that add up. I’m inspired by people who take their health seriously without making it complicated, and I think the biggest wins come from the things you do every day, like what goes in your morning coffee. I’m also inspired by the producers I meet while filming, because once you see where real food comes from, it’s hard to go back to the artificial stuff. Goldrop is my way of proving that better-for-you can also be better tasting.
For someone sitting on a big idea, what’s your advice for taking that first leap?
Start with a problem you actually live with. Goldrop came from my own routine and my own frustration with what was on the shelf, which meant I knew exactly who I was making it for. Then get it in front of real people as fast as you can. I learned more from one weekend behind a booth than from months of planning, because people tell you right away what they love and what they’d change. It works a lot like building a healthy habit: start small, stay consistent, and improve it a little every time.
If Goldrop had a seat at the dinner table, how would they show up?
Photo provided by Goldrop
Goldrop is the health-conscious friend who doesn’t tell everyone how to eat (like some of the other trends at the table), but instead is there as the supportive friend who helps everyone feel better, and make better choices with what they’re eating every day. They’re not lecturing anyone about sugar though. Instead they’re just quietly making everything on the table taste better with whole food real ingredients you don’t have to think twice about. From the glaze on the salmon to the Ice Cream after dinner. Warm, a little witty, definitely makes at least one maple pun before dessert. Grade-eh certified.
What can we expect from Goldrop this upcoming year?
We have a refreshed look and new packaging rolling out, new flavours inspired by the dishes and treats people already love, and more retailers across Canada. The bigger picture is that Goldrop is growing into a maple-sweetened health company, built around the daily rituals of people who care about what they consume. Think morning coffee, pre-workout oats and everything in between. Stick with us!
Where can we find you?
@Goldropco on socials or www.goldrop.ca.
Visit STYLE Canada’s boutique in Niagara-on-the-Lake to shop the Goldrop brand.
