In honour of National Indigenous Peoples Day, we’re celebrating the artists and designers redefining creative landscapes while honouring their roots. Through a powerful blend of tradition and innovation, Jason Baerg uses art, fashion, and digital media to share Indigenous stories in new and compelling ways. We sat down to learn more about how they navigate the intersection of culture and contemporary design, and how their Métis heritage continues to shape every thread of their work.
Meet Designer Jason Baerg
Instagram: @jasonbaerg
Your work beautifully blends Indigenous storytelling with contemporary design—how do you approach merging traditional narratives with modern aesthetics?
I see my work as a dialogue between the past and the present. Merging traditional narratives with contemporary aesthetics requires a deep respect for where Indigenous art practices are today, while also embracing innovation and new technologies. I approach this sensitively, considering what stories need to be told when, and then reinterpreting them through art making, digital media, and experimental creative approaches. It’s about creating a visual language and saying something profound, while honouring my roots, but also speaking to a global, contemporary audience.
As an artist and designer rooted in community, how does your cultural heritage influence your creative process and material choices?
Being rooted in community and cultural heritage profoundly influences my creative process. It guides my material choices—using textiles, patterns, and imagery that are meaningful within Métis storytelling. My work often incorporates chromatic motifs, geometric patterns, and symbols from my culture, but I also explore digital forms and media that push these traditions into new territories. The community is my foundation; my perspectives fuel my inspiration and ensure my work remains authentic and respectful.
What do you feel is the role of fashion and design in advancing conversations around identity and reconciliation in Canada
Fashion and design, in my view, are powerful tools for advancing conversations around identity and reconciliation in Canada. They can challenge stereotypes, highlight Indigenous resilience, and foster understanding. By integrating Indigenous narratives into mainstream fashion spaces, we elevate Indigenous voices and promote visibility. Fashion can serve as a form of storytelling that not only celebrates cultural identity but also invites dialogue about shared histories, rights, and reconciliation efforts.
You’ve worked across disciplines—from painting to fashion to digital media. What inspires you to keep pushing the boundaries of your medium?
Working across disciplines—from painting to fashion to digital media—keeps my creative spirit alive. Inspiration comes from exploring new technologies, experimenting with materials, and collaborating with other artists and communities. I believe pushing boundaries is essential to grow as an artist and to challenge viewers and audiences to think differently about Indigenous culture and contemporary art. The fusion of disciplines allows me to tell richer stories and to reach diverse audiences.
What advice would you give to emerging designers who want to incorporate their personal heritage into their work authentically and respectfully
To emerging designers wanting to incorporate their heritage authentically and respectfully, I would advise them to do their homework—learn deeply about their cultural traditions, seek guidance from community elders and cultural experts, and approach their work with humility. It’s important to create with intention, respecting the meanings behind symbols and stories. Stay true to your voice, but listen and learn from your community. Authenticity comes from a place of genuine connection and ongoing dialogue. Remember, your work can be a bridge—honouring your culture while fostering understanding and respect in wider conversations.
Find more information about Jason Baerg here!
