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Photo via Paperscript
Photo via Paperscript

CULTURE

Behind the Brands of The Edit: Paperscript

This summer, we’ve opened our doors of ‘the edit’, in the vibrant beachtown of Port Dalhousie. Our chic general store features a collection of Canadian brands, and here we take you behind the scenes to learn about the founders and their stories. Our pop-up, located at Lock and Main Marketplace (17 Lock Street), is open Thursday to Monday from 10:00 a.m. – 5:00 p.m.

Meet Carly; Founder of Paperscript

Photo via Paperscript

Photo via Paperscript

Website: www.paperscript.ca

Instagram: www.instagram.com/paperscript.ca

Tell us a bit about yourself:

I’m Carly, designer and owner of Paperscript, I am a local to Niagara, Ontario, a happy wife, mom of two young daughters, I believe In beautiful handwriting, and celebrating the everyday. Paperscript was born at a difficult time in my life when I turned to art as a form of therapy. This outlet felt natural as I spent my childhood being drawn to create. I work to create products that inspire people to go back to basics through the simple act of sending a card.

Photo via Paperscript

Photo via Paperscript

Tell us the story behind your brand

At Paperscript, it’s all about heart. My goal is to encourage offline connections through the simplicity of paper. It all started with a watercolour kit from the dollarstore and a bit of courage to post my work online. Years later, I now offer an affordable and beautiful collection of Canadian-made paper goods while prioritizing community and social impact. I wholeheartedly believe that paper can evoke a feeling and it should be shared with the people that matter the most to you.

Community, Connection and Giving Back are some of the main pillars of what we do at Paperscript. We are so passionate about helping others, and have made it a priority to support causes close to our heart as much as we can.

What inspires you?

I often design based on a feeling, colour, or pattern. When I am putting together a collection, I am constantly thinking about how the card would look on a gift, what type of messages it would carry and who would be sending the cards. I am forever drawn to black and white and classic designs like stripes, polka dots, and simple accents. Paperscript products are intended to feel simple and easy, your go-to cards for anyone and everyone. Paper has the ability to turn memories into keepsakes and become a tangible reminder of how those moments felt.

Where’s your favourite spot to vacation in the summer?

I have a bucket list of trips I’d like to take, but right now I would be so happy sitting on a beach somewhere, while my kids play in the sand. We are off to BC in a few weeks and I am so excited to explore somewhere new. Good company and good weather, and I am happy!

Photo via Paperscript

Photo via Paperscript

What does 2023 hold for your brand?

I am very proud to be hosting my annual ‘Cards that Give Back’ campaign this year alongside Pink Pearl Canada, an organization offering programs and support for young women living with cancer. Community, connection and giving back are some of the main pillars of what we do at Paperscript. I am passionate about helping others, and have made it a priority to support causes close to my heart as much as I can. During this initiative, I am donating 100% of the profits and aiming to help bridge the gap between people living with cancer and their support systems by offering ideas of how to help, starting with the small gesture of sending a greeting card.

I am also really excited to be able to do some smaller, in-person events and refocusing on connecting face to face with customers. I love to meet new people, share stories and there is something intimate about attending small shoppable events that I feel is so needed after the last few years.

Find Paperscript at our pop-up located at Lock and Main Marketplace (17 Lock Street) from Thursday to Monday, from 10:00 a.m. – 5:00 p.m.

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