A Look at ‘the edit’ Brands Joining Us this Month

With the new season approaching, we’re excited to share some new brands that are poping up in our chic general store, ‘the edit’. Known as the new boutique shop in the heart of Niagara on the Lake, ‘the edit’ is home to our classic ‘weekender’ sweater to home goods, natural beauty products and everything in between. Visit us at 1-233 King Street, NOTL every Thursday to Monday from 10:00 a.m. – 5:00 p.m. to shop some pretty amazing things. Here’s a look into the brands that are joining us this month!

Shannon Passero

Photo credit: Shannon Passero

A thoughtful focus on minimal environmental footprint by carefully selecting materials, upcycling and working with lasting materials local to the Artisan’s maker’s regions. Utilizing small batch and Artisanal made pieces make each piece a work of Art.

Cassandra Elizabeth

Photo credit: Cassandra Elizabeth

This brand is all about comfort and sustainability. These staples can exist in your closet for as long as your wardrobe needs. Offering different fabrics, there is versatility in the clothing you wear from Cassandra Elizabeth. Ethically made and designed to last.


Photo credit: MONOXIDE

MONOXIDE was launched in the summer of 2012 and it all started with a broken piece of jewelry! Instead of throwing that piece away, Tyler tried to fix it herself. And just like that a fire was lit, MONOXIDE was born and Tyler found herself at the local bead store buying supplies.

Modern Sunday

Photo credit: Modern Sunday

Modern Sunday is a Toronto-based brand that thinks it’s cool and kind to consider how every decision we make impacts the environment – everything from fabric choices to water consumption to carbon emissions – it all plays a part. The brand focuses on making it easy for you to shop your values without compromising your style. As a proudly sustainable brand, they are committed to leaving the planet better than we found it by creating elevated garments that will last for years to come, in terms of both style and quality.

Gate Street Studio

Photo credit: Gate Street Studio

Canadian artist Sandra Iafrate works with a bold color palette creating moving compositions in her reflections of nature, floral and figurative work. Her work is a mix of classical and contemporary bringing a nostalgic feel to her fresh colorful work. Her method is diverse including oil, acrylic, drawing mediums such as charcoal and pencil and occasionally  mixed media collage.

Simple Goods

Photo credit: Simple Goods

Simple Goods exists to share beautiful products, honest knowledge and the simple joys to help make your life, well, simpler. From apothecary to home, style to stationary, they sell only the best goods for your little ones, for your home, for your family, for your neighbour, for your friend and most importantly — yourself.

Pinapple Colloborative

Photo credit: Pineapple Collaborative

Pineapple is led by Ariel and Atara, Dani Dillon, and many others who contribute in ways big and small to create this thriving community. In the Fall of 2019, they launched their first products–The Olive Oil & The Apple Cider Vinegar: one drop in our mission to express our style, identity, and values through food.

Hope & Co.

Photo credit: Hope & Co.

Hope & Co was created to bring you all the goods you love into your home. Created by NOTL locals, Hope & Co is one of many passion projects that inspire you to live a little more beautifully.

Paper White

Photo credit: Paper White

Meg Thomas launched Paperwhite Interiors in 2017 as a full service interior design business. Known for her simple and relaxed style, a Paperwhite design makes clients feel comfortable and at ease in their own home.


Photo credit: Diosa

DIOSA devoted to lightening the load for a better globe and its citizens through down-to-earth, sustainable fashion. DIOSA aims to craft our products with the least harmful practices to reduce our environmental footprint while striving for a world where every woman and girl has access to economic prosperity and financial independence.

Ember Wellness

Photo credit: Ember Wellness

Ember is anchored by her passion for natural and alternative therapies and her commitment to creating products that are sustainable, inclusive, cruelty-free, and represent women throughout all stages of their lives. Ember Wellness is a collection of beautiful, clean, supportive skincare products, all carefully designed to be part of your daily ritual.

Maple Lane

Photo credit: Maple Lane Jewelry

Maple Lane jewelry is brand of the building your own jewelry bar, custom monogram jewelry, layered sets and dainty minimalism.

Two Cities

Photo credit: Two Cities

The Two Cities brand began in 2017 with a vision to create jewelry for women who have their own definition of style. This love for jewelry spawned pieces that were unique, timeless and trend setting. Over the years, many different cities have been an inspiration to us through their diversity and cultural influence.


Photo credit: Reign

It all started with a friendship during which the founders learned the importance of women empowering each other and what a difference it can make in your life. They realized that our mission would be to help women thrive by reminding them of who they are, so they created our designs for fierce yet feminine women who are excited to experiment and share their love for fashion.


Photo credit: Silkzees

Silkzees mission to become the symbol of an enjoyable and safe sleep environment through our quality materials, comfortable design, and perfectly fitting products. The vision is to delight babies with superbly gentle & luxurious bedding that pampers their skin and delivers a comfortable, safe, and soothing experience.


Photo credit: Smithery

A curated e-boutique using the principles of personal styling to make shopping simple. Shop your shape off of real women models or get styled in Studio.

Wick + Bear

Photo credit: Wick + Bear

Wick + bear is a one-woman owned small business that was born out of a new mom’s love for candles, and a concern for the quality and purity of the air in her home. The mission is to offer clean burning, high quality and eco-conscious candles with uniquely delightful scents.

Hoot & Holly

Photo credit: Hoot & Holly

Hoot & Holly offers sustainable fabrics and fun modern prints little ones will love and parents will feel good about. They are known for our signature drool scarf,  a stylish bib that looks like a scarf.  They also offer an amazing selection of accessories such as our “oh snap” clips, bows, top knot headbands, scrunchies and more. Each pattern is thoughtfully designed to reduce fabric waste and many of our fabrics are eco friendly. The products are proudly handmade in Canada with high quality materials that are made to last. For everyday wear, family adventures and special occasions.

Fashion Truck

Photo credit: Fashion Truck Canada

Fashiontruck Canada was started by Ashley and Emily, two fashion loving friends.  These fashion vets saw a need for a new retail concept and jumped at the chance to get behind the wheel of a truck. Their first truck, Eve hit the streets of Toronto in March 2014. They love bringing their fabulous finds to festivals and concerts across Canada.

Upfront Cosmetics

Photo credit: UpFront Cosmetics

The shampoo and conditioning bars are 65 grams of nutrient richness without the water weight or the plastic bottle. Upfront Cosmetics use plant-based emollients and proteins to make your hair shiny and soft, and natural essential oils to refresh, awaken, stimulate, and soothe.

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