Welcome back to Behind the Brand—a series that brings you closer to the brands who grace our walls at the edit by Style Canada located in the heart of NOTL. We’re sharing real stories from the people behind the products—the makers, the dreamers, and the doers. This is your inside scoop on what drives them, what inspires them, and how their journeys brought them to the edit. One brand at a time, we’re pulling back the curtain and celebrating the creativity, resilience, and homegrown passion that make our space so special. Today, we chatted with Nancy from KEMA Cosmetics.
Meet Nancy — Founder & CEO, KEMA Cosmetics Corp.
WEB | Social kemacosmetics & www.tiktok.com/@kemacosmetics
Tell Us About Yourself
Nancy is the founder and CEO of KEMA Cosmetics Corp., a Canadian women-owned botanical skincare brand based in Drayton Valley, Alberta. A formulator at heart, Nancy began crafting skincare long before it became a brand — experimenting with fruit and floral extracts and natural oils in her own kitchen, driven by a desire for products that were both clean and genuinely effective.
Her vision gave rise to KEMA: a clean, clinical, luxe skincare line that bridges the gap between nature and science. Since launching in early 2025, Nancy has built KEMA into a growing brand with a full 14-product range, an expanding wholesale network, online shop, and a passionate community of customers across Canada.
Nancy believes beautiful skin starts with honest ingredients — and that everyone deserves access to skincare that is luxurious, results-driven, and free from compromise.
BRAND Story
Clean Roots. Clinical Results. Botanical Luxury.
KEMA was born from a simple but powerful belief: that what you put on your skin should be as thoughtful as what you put in your body.
The name KEMA carries an even deeper meaning: it was inspired by Nancy’s two daughters, Kenza and Madden, whose love and legacy are woven into the heart of the brand.
Launched in early 2025, KEMA’s collection spans the complete skincare ritual: gentle cleansers, targeted treatments, advanced serums, nourishing moisturizers, a peptide eye complex, and indulgent body care. Every formula is rooted in the brand’s founding philosophy — science-backed, nature-inspired, and results-driven — blending the efficacy of clinical actives with the integrity of botanical ingredients.
KEMA is proudly Canadian, women-owned, and built on the conviction that luxury skincare should never come at the cost of clean formulation. The brand’s growing community of devotees spans all skin types and ages, united by a shared desire for skincare that truly performs.
What inspires you?
Inspiration lives everywhere for Nancy — in the quiet determination of hard work, in the people she loves most, and in the belief that passion is the most powerful ingredient in any formula. “My family is my foundation,” she shares. “They remind me every day why I started this and why I keep going.” It’s that same drive — fuelled by love and rooted in purpose — that finds its way into every KEMA product.
If KEMA were a person at a dinner party, how would they show up?
KEMA would be the woman who walks in and quietly commands the room — effortlessly put-together, warm and welcoming, but with something undeniably magnetic about her. She’d be the guest who genuinely listens, offers the most thoughtful conversation, and somehow leaves your skin glowing and your spirit lifted. Knowledgeable without being intimidating, luxurious without being out of reach — she’s the kind of person you want to know, and the kind you trust completely.
What’s one piece of advice for anyone thinking about making their big idea into reality?
“Follow your heart and do what you love — but don’t forget to laugh along the way.” Nancy’s advice is as grounding as it is freeing. Big ideas deserve serious dedication, but the journey is meant to be savoured. “Enjoy the little moments,” she says. “The late nights, the first sale, the small wins — those are the moments that become the story you tell one day. Don’t rush past them and don’t let the fear of failure hold you back.
What can everyone expect from KEMA in the coming year?
Simply put — KEMA everywhere. The brand is in full growth mode, expanding into spas, esthetician studios, and curated beauty boutiques as Nancy builds the trust and brand awareness that KEMA’s loyal customers already know it deserves. This year also marks an exciting milestone: KEMA has entered hero products into prestigious beauty awards, with results anticipated this fall. “We’re building something real with KEMA. “And the best is genuinely yet to come.”
KEMA is thrilled to be joining The Edit at Niagara-on-the-Lake this season, and is honoured to partner with Style Canada!!
