The FIFA World Cup has always been about more than what happens on the field. It’s a global celebration of culture, events, and personal style. We see how ever present the conversation of fashion and atheletics have come into play over the past few years, and were here to push that narrative forward by sharing brands and companies who are designing clothing and events for the love of the game.
HUGO BOSS Fanwear Collection
Photo provided by @hopscotchpartners
Only eleven players step onto the pitch, but the whole country carries the badge. Inclusive and emotional, this idea brings fans and players into the same story. For fans of international soccer and BOSS style alike, the brand unveils a bold new range of reimagined soccer jerseys, jackets, polos, T-shirts, shorts, and caps that hero national pride in a fresh, elevated way. Crafted from performance-driven materials, every piece delivers comfort and freedom of movement – whether supporters are jumping to their feet after a last-minute winner, travelling to away games, or sharing the drama at home with friends. Clean lines, textured surfaces, and premium detailing – from sharp contrast stripes to modern, relaxed fits – bring a new level of sophistication to matchday style.
Danier GAME DAY Collection
Photo provided by JANE GILL PR
Varsity spirit, leather finish. CLARA reimagines the varsity jacket in supple lamb leather. Front snap buttons keep the style classic, while black-and-white striped knit details at the collar, cuffs, and hem add a sport-luxe edge. Fitted with welt pockets for easy access, it blends nostalgia with modern tailoring. A piece that works as well on casual days as it does styled with sharper layers.
Samuelsohn Official Custom Suiting Outfitter
As a proud Canadian company handcrafted in Montreal for over a century, Samuelsohn has been named the official suiting outfitter for Canada Soccer’s Men’s National Team. The collaboration brings together Canadian luxury craftsmanship and elite sport at a particularly meaningful moment for the country and the global stage ahead of upcoming international competitions. The program includes a fully custom suiting offering developed specifically for the players, featuring Samuelsohn’s signature tailoring, performance-driven Italian fabrics, and personalized Canada Soccer detailing. Harry Rosen will bring the program to market through an exclusive made-to-measure offering available to clients across Canada.
Miles the Label: Soccer Ball on Royal Blue Short Set
Photo provided by Duet Public Relations
Perfect for days at home in the garden. This 2-piece set includes shorts and a t-shirt and features our all-over Soccer Ball print to keep him feeling sporty and fun while navigating milestones like walking, kicking and more. Made from organically grown cotton jersey, the set is light and breathable for the warmer seasons yet soft and delicate on his skin.
Miles the Label: Aqua Half Zip Sweatshirt
Photo provided by Duet Public Relations
This cool and sporty track jacket in pastel blue is perfect for girls who can do it all. The half-zip, funnel neck gives a sleek finish while offering extra warmth on chilly spring days. The soft scuba fabric keeps her comfy while still offering breathability for warm-ups or post-game cool downs. Perfect for layering over tops after practice and pairing with the coordinating pants for a winning combo.
World Cup Happenings
Harry Rosen The Clubhouse
Photo credit: Jack Peros
To coincide with the growing energy around soccer culture in Toronto ahead of the World Cup, Canadian menswear retailer Harry Rosen is launching The Clubhouse: a three-day pop-up experience in partnership with Pilot Coffee Roasters. Running from June 12-14 at Pilot’s Ossington location (117 Ossington Ave, Toronto), the curated retail experience will feature special collections from Champlain, BOSS, VEJA, and Reigning Champ.Guests can explore exclusive product drops within a relaxed, design-forward environment, and celebrate the way soccer fandom increasingly extends beyond the game itself into personal style, hospitality, and culture more generally.
The Clubhouse is happening on Friday, June 12 from 9AM – 6PM, Saturday, June 13 from 10AM – 6PM, and Sunday, June 14 from 10AM – 5PM.
FIFA Fan Festival
Photo credit: FIFA Fan Festival
Don’t just watch soccer, feel it. Experience the beautiful game with fellow fans at FIFA Fan Festival™ Toronto, where communities unite and passions are shared. Enjoy live entertainment, match broadcasts, interactive experiences and more than 30 food vendors serving flavours from around the world. All ages are welcome.
Tickets are only available online in advance. See Admission & Tickets for full details.
adidas Home of Soccer Toronto
Welcome to the adidas Home of Soccer. This summer, adidas brings the Home of Soccer to STACKT market. From June 11 to July 19, the adidas brand hub will serve as an unforgettable experience for fans in Toronto, featuring an outdoor viewing area for official FIFA World Cup watch parties, on-site activations, and an adidas retail pop-up.
Open daily, June 11 – July 19 at 11am. Free to the public. Closed Mondays.
Don’t miss the opportunity to cheer on Canada: June 12, 18, 24
Entry to the space will be granted on a first-come, first-served basis; no advance sign-up is required.
