2025 marked a thoughtful shift in fashion—one defined by ease, intention, and a renewed appreciation for quality. Style became quieter yet more expressive, favouring timeless silhouettes, rich textures, and pieces designed to be lived in, not just worn. This was fashion that felt cozy, confident, and effortlessly Canadian.
Cozy, But Make it Cool
2025 proved that comfort is no longer a compromise. Oversized knits, relaxed tailoring, and elevated loungewear took centre stage—soft silhouettes with intentional structure became our everyday uniform. This cozy-chic combo became the year’s go-to look, blending comfort with a hit of luxury. From coffee runs to casual meet-ups, January 2025 proved that staying warm, cute, and effortlessly on-trend is always in style. It was a reminder that fashion doesn’t have to sacrifice ease for elegance—luxury and lounging finally found their perfect balance.
Soft Pastels
On Wednesday’s we wear pink. Soft pastels and playful textures ruled with the Heart You Handknit Cardigan, our spring layering MVP. Styled over a crisp white top and your go-to Simone Denim, it created the effortless look of the season. And the finishing touch? A fresh manicure with BKind’s Bon nailpolish. Because this year, pink was always in.
Effortless Looks
We celebrated looks that felt easy yet intentional. We hosted our Spring Fashion Show at The NOTL Bloom Festival and were really drawn to soft pastels, vibrant summer hues and simple designs. The Jessica Dress by Pink Martini brought warm, flowing elegance to the season like sunlight at the end of a perfect spring day. Wardrobes were curated around pieces that transition seamlessly through seasons, proving that effortless style is truly the ultimate statement. It was all about mixing comfort with subtle sophistication, making every outfit feel polished without trying too hard.
Our Knits
Our NOTL and Canada sweaters had their main-character moment in 2025. Cozy, nostalgic, and proudly local, these knits became go-to statement pieces—perfect for layering, gifting, and showing love for where we’re from. Comfort met community, and style stayed close to home. Whether paired with jeans for a weekend outing or dressed up for a festive evening, they proved that thoughtfully made pieces will define a wardrobe.
Handknit Sweaters for the Kiddos
This year, nothing brightened a little one’s day like a handmade Peruvian sweater. Soft, warm, and full of charm, each piece featured adorable bunnies, lambs, and vibrant colours stitched with artisan magic. One-of-a-kind and cozy, these sweaters wrapped kids in comfort all year long. Perfect for playdates, family photos, or simply snuggling at home, they turned everyday moments into little celebrations of joy and colour.
