Photo provided by Arterra Wines Canada
The world of wine and wine beverages is having a major glow-up, and it’s all about wines that vibe with today’s tastes and values. Many Canadians are looking towards lighter alternatives as health and cultural shifts emerge. Enter Sidney and BASK, the newest players in the beverage game that are here to shake things up.
Photo provided by Arterra Wines Canada
Wine enthusiasts are looking for different options of wines that fit their lifestyle and preference, making now an exciting time to dive into the world of low-sugar or wines with less alcohol. And you don’t have to skip out on flavour. Whether you’re craving the bold, full-bodied flavours of Sidney or the light, refreshing sips of BASK. It’s a whole new era of sipping smarter without skimping on flavour—so why not grab a glass and explore!
Sidney: Where Moderation Meets Great Taste
Photo provided by Arterra Wines Canada
Forget the days of bland flavours and compromises—Meet Sidney, packed with all the taste style and vibe you crave. It’s like your favourite playlist for your palate, perfectly tuned to today’s trend of sipping without skimping on the good stuff.
Sidney is a new and modern wine experience offering three refreshingly delicious, full-flavoured varietals that contain less* alcohol at 7% ABV. Consumers today are increasingly seeking options that support their ambitions and complement their lifestyles for the better – and they don’t want to sacrifice quality or flavour for it. Sidney has nailed that sweet spot between full-flavoured fun and mindful moderation, proving you really can have it all. Every pour is a cheer to enjoying life’s best moments with a glass that hits all the right notes—taste and quality.
SHOP Sidney Wines
Sidney Pinot Grigio: Experience delightful notes of white peach, pink grapefruit and meyer.
Sidney Cabernet Sauvignon: Experience delightful notes of mirabelle plum, black cherry and vanilla. Best served chilled!
Sidney Rosé: Experience delightful notes of wild raspberry, honeydew melon and hibiscus.
BASK: The Art of Living in Balance
Photo provided by Arterra Wines Canada
Meet BASK, the Canadian wine brand that’s here to let you sip, savour, and celebrate life’s moments without the added sugar. Designed for those who crave balance but still want to enjoy the finer things, BASK’s wines bring 0g sugar per ¾ cup serving — meaning all taste, no compromise.
BASK believes in living life with joy and intention, where your mind and body are in perfect sync. It’s more than just a drink; it’s your go-to for toasting wins, or just kicking back and soaking in the good vibes with friends and family. With BASK, every sip is a little reminder that you can enjoy life’s pleasures while keeping it light and bright. So go ahead, pour yourself a glass, and bask in the moment—you’ve earned it!
SHOP BASK Wines
BASK Pinot Grigio: BASK Pinot Grigio is a bright, crisp wine with aromas of pear and lime and a clean and refreshing finish.
BASK Chardonnay: BASK Chardonnay leverages the light & fresh style of BASK wine with notes of tropical fruit, citrus, and a subtle toasted oak finish.
BASK Pinot Noir: BASK in the moment with this delicious wine that is 0g sugar per 3/4 cup (188mL) serving! BASK Pinot Noir is medium-bodied with aromas of dark cherry and subtle notes of spice. It is well-balance, making it perfect on its own or with a meal.
Whether you’re taking a break, or just craving something deliciously different, these new era wines are ready to turn your sip sessions into pure, full-flavoured fun.
Available at your local Wine Rack and LCBO.
*Sidney is 7% ABV, compared to average ICB wine ABV of 11.9% (LCBO Sale of Data, Product Summary Sheet, Oct 2023)
